For several years Ron Goodenow and Ed Deppert, who has vast experience as a senior healthcare marketing executive, have promoted what we have labeled a 'National Healthcare Initiative' (NHI). We have implemented NCI concepts with Compaq, Hewlett-Packard, and now, the large Phoenix-based IT supplier, Avnet.

The photo at right depicts Ron and Ed at the launch of the HealthPath University Program, based on NHI content we tailored to Avnet's vision. In the almost three years since that photo we have offered courses to students from many value added resellers in cooperation with EMC, NetApp, IBM, HP, Sun, Motorola, Oracle and other companies. Our resource library leads the industry and every month our Flash newsletter is distributed internationally.

NHI's primary focus has been to develop educational tools and processes to help vendors, VARS, and others enter, or learn more about, the healthcare IT market intelligently and successfully. Building on many years of research and experience with healthcare marketing groups, health systems, universities and government agencies, NHI contains the following healthcare education products:

• courses which introduce the general field of healthcare information technology
  
• sales training, which focuses upon successful strategies to sell specific products in such areas as imaging, telemedicine, web technologies, hospital information systems, mobility/wireless, and eHealth -- across the sales cycle
  
• 'hands on' internships
  
• dedicated web-based libraries of research materials for background reading and education
• web and other collatoral which demonstrate your success and prove your commitment to healthcare
  
• newsletters and editorial perspectives
• sales cycle tools
  
• quick and easy access to our research, editorial and sales expertise via a 'help desk'
  

As an example, Avnet has asked us to educate its many VAR partners so that its healthcare market presence is increased dramatically. Subsequently, we proposed and have helped implement a unique and comprehensive 'university' to accomplish these goals.  For further information on Avnet's HealthPath University click here.  We did the announcement, press release, all library materials, background research, evaluation, two days of presentations, and event photography . Here's our first class, students from the US, Canada and Mexico, photographed on May 17, 2006.

All NHI services can be tailored to meet customer needs, whether you are a medical association or organization that wants a new perspective or 'refresher' on your industry, a device manufacturer that needs to know a lot more about the industry, a large vendor who needs to fine tune the sales force, or a small company just breaking into the business. We'll work with you to evaluate your needs and build an enjoyable and informative educational program just for you, whether for a day or a whole semester!

Contact Ron Goodenow   for general information. Sales training questions? Contact Ed Deppert

More background is provided on the page which shares  Ron Goodenow's  bio, and Ed Deppert's bio..