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National Healthcare Initiative |
For several years Ron Goodenow and Ed Deppert, who has vast experience as a senior healthcare marketing executive, have promoted what we have labeled a 'National Healthcare Initiative' (NHI). We have implemented NCI concepts with
Compaq, Hewlett-Packard, and now, the Phoenix-based IT supplier, Avnet.
The photo at right depicts Ron and Ed at the launch of the healthcare
university program, based on NHI content we tailored to Avnet's vision.
In the ten months since that photo we have offered courses to students
from many value added resellers in cooperation with EMC, NetApp, IBM,
HP and other companies. Our resource library leads the industry and
every month our Flash newsletter is distributed internationally.
NHI's primary focus has been to develop educational tools and
processes to help vendors, VARS, and others enter, or learn more
about, the healthcare IT market intelligently and successfully. Building on many years of research and experience with healthcare marketing groups, health
systems, universities and government agencies, NHI contains the following healthcare education products:
- courses which introduce the general field of healthcare
information technology
- sales training, which focuses upon successful strategies to
sell specific products in such areas as imaging, telemedicine, web
technologies, hospital information systems, mobility/wireless, and
eHealth -- across the sales cycle
- 'hands on' internships
- dedicated web-based libraries of research materials for background reading and education
- web and other collatoral which demonstrate your success and
prove your commitment to healthcare
- newsletters and editorial perspectives
- sales cycle tools
- quick and easy access to our research, editorial and sales
expertise via a 'help desk'
As an example, Avnet has asked us to educate its many VAR partners so that its healthcare market presence is increased dramatically. Subsequently, we proposed and have helped implement a unique and comprehensive 'university' to accomplish these goals. For further information on Avnet's HealthPath University click here. We did the announcement, press release, all library materials, background research, evaluation, two days of presentations, and event photography . Here's our first class, students from the US, Canada and Mexico, photographed on May 17, 2006.
All NHI services can be tailored to meet customer needs,
whether you are a medical association or organization that wants a new
perspective or 'refresher' on your industry, a device manufacturer that
needs to know a lot more about the industry, a large vendor who needs
to fine tune the sales force, or a small company just breaking into the
business. We'll work with you to evaluate your needs and build an
enjoyable and informative educational program just for you, whether for
a day or a whole semester!
Sign up for our exclusive half-day seminar 'Winning in
Healthcare: Tools and Processes for Successful Selling'.
Contact Ron Goodenow
for general information. Sales training questions? Contact Ed Deppert
More
background is
provided on the page which shares Ron
Goodenow's bio, and Ed Deppert's bio..
